Micro & Mid-Sized Creator Cohorts
networks of local, trusted creators mobilized around your issue, message, or moment, posting consistently throughout your campaign
Civic & Advocacy
Trusted voices. Real-world action.
Real influence lives in local communities. We mobilize cohorts of micro and mid-sized creators who live where your voters live, share their interests, and are already trusted voices. The goal isn't just reach. It's turnout, sign-ups, donations, and action.
Start a Civic CampaignWhat We Do
Creator campaigns built to mobilize.
Supporter & List Growth
creator-led calls to action that grow your email and SMS lists
Fundraising Campaigns
direct-response creator content built to drive donations
Live Briefings & Events
creator briefings, livestreams, and digital town halls, backed by 70K+ hours of live programming experience
Community-Rooted Outreach
bilingual and multicultural creators who reach audiences other channels miss
Compliance-Ready Execution
disclosures and platform rules handled, so your campaign stays clean
Why Local Creators
Trust beats reach.
Big accounts get seen. Local creators get believed. Their audiences live in the same communities, share the same concerns, and act on what they hear from people they trust.
146%
Higher engagement for creators under 20K followers on political content
Source: People First analysis of 15,000+ creator posts
3x
Higher engagement for micro-influencers vs. large influencers on Instagram (3.86% vs. 1.21%)
Source: industry benchmarks, 2026
37%
Of adults under 30 regularly get news from influencers
Source: Pew Research Center
65%
Of those say influencers help them understand civic issues
Source: Pew Research Center
That's why we build campaigns around many trusted local voices, with mid-sized creators to amplify the message.
Who We Work With
- Campaigns & Candidates
- Nonprofits
- Advocacy Organizations
- Ballot Measures
- Public Agencies & Civic Initiatives
How It Works
01
Define the goal
turnout, sign-ups, donations, or awareness
02
Match the right creators
local, trusted voices in the communities you need to reach
03
Launch and go live
coordinated content, live moments, and calls to action
04
Report on real results
what moved, where, and why
Get Started